Five years ago, if you mentioned “Botox” in a Multan drawing room, you’d likely be met with hushed whispers and disapproving glances. Fast forward to 2026 and the same Aesthetic Clinics are buzzing with conversations about “preventative treatments,” “skin boosters,” and “natural-looking fillers.” What changed in Pakistan’s City of Saints?
Me, Dr. Zeshan Ahmed at GoldyZ Multan Aesthetics, one of Multan’s first aesthetic clinics is of view: “Initially, patients would come through the back door, faces covered. They’d whisper their concerns. Now, they walk in confidently, showing me Instagram reels of what they want. The shift isn’t just about vanity, it’s about accessibility and changing perceptions of self-care.”
I still remember the day when 5 years back when Glutathione whitening drips were introduced at GoldyZ and the client demanded a high privacy before getting those skin whitening IV therapy. We have to assure them multiple times that client’s privacy is our first priority and nobody is never going to know that they got Glutathione at GoldyZ, the reason behind their glow and shine. We have to lock them down literally in a private room, fully camouflaged (pun intended) so nobody should know even they visited the clinic. But now ….
We ask them to move to a private area for whitening injections or drips but client insists to stay in treatment room talking on phone telling people where they are and what they are getting, talking to nurses and staff about pros and cons of Glutathione and taking selfies during IV therapy later to post on their social accounts.
When “Just Between Us” Becomes “Look What I Did” | “Fear” becomes a “Brag”
There’s a fascinating social shift happening in waiting rooms across aesthetic clinics everywhere. The same person who once whispered, “Please, don’t tell anyone, this is just for me,” now casually drops into conversation, “Oh, this glow? Just a little PRP and micro-needling session last week, you better try it too!”
Today, we’re witnessing a new phenomenon:
- I love my injector, Dr. Zeshan, he’s so conservative with fillers.
- I’m really into preventative aesthetics now.
- Just had my quarterly skin booster, feeling refreshed!
- Having my regular HydraFacial from GoldyZ on advance appointments!
- My aesthetician recommended it for sun damage