Extenso Straightening


For your FREE consultation, contact us below

WhatsApp: 0308-2266677

Call: 0308-2266677


Walk-In: 119, Block B, Phase 1
Wapda Town, Multan
60000 Punjab, Pakistan

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From Curly to Straight, Let GoldyZ, Multan Handle It!

What is Permanent Hair Straightening?


Permanent hair straightening (also called chemical straightening) is a professional salon treatment that alters your hair's natural texture using specialized solutions and heat. Unlike temporary styling methods, these treatments provide lasting results through molecular-level restructuring of hair bonds.

It's also referred as "EXTENSO" though should be said "L'Oreal Extenso" When Loreal Products are used to achieve straightening.



Key Benefits:



Professional Straightening Methods


While the ultimate goal is permanently straight hair, salons employ diverse techniques to achieve this, each with its own process and results. Understanding these distinctions is key to selecting the ideal treatment for your hair type and desired outcome.

1. Hair Rebonding


A chemical technique popular in Asia that breaks natural bonds and resets them straight. Rebonding is a potent chemical process that restructures the hair's natural bonds to create a permanently straight configuration. This multi-step treatment typically involves a relaxant to break down the existing hair structure, followed by straightening with heat, and finally a neutralizer to lock in the new straight shape. Rebonding is particularly effective for those with very curly or coarse hair seeking a significant and lasting change.

2. Keratin Smoothing Treatment


Best for: Wavy/curly hair wanting reduced frizz with some movement. Often mistakenly categorized as permanent straightening, keratin treatments are more accurately described as semi-permanent smoothing treatments. They work by infusing the hair with keratin, a natural protein, which helps to smooth the cuticle, reduce frizz, and relax curls. While they don't permanently alter the hair's internal structure like rebonding, they significantly ease styling and can result in straighter-looking hair, especially for those with wavy or mildly curly hair. Infuses hair with keratin proteins to coat strands, sealing the cuticle. Uses formaldehyde-free solutions for safer straightening. Results last 3-5 months.

3. Thermal Reconditioning (Japanese Straightening)


Best for: Extremely curly/coarse hair wanting pin-straight results
Permanently breaks and reforms hair bonds using ammonium thioglycolate. Requires regrowth touch-ups every 6-8 months.

4. Brazilian Blowout


Best for: Fine to medium hair wanting volume with smoothness
A hybrid treatment that reduces curl by 50-70% while adding shine. Formaldehyde-free options available. Lasts 10-12 weeks.

5. Relaxing


Uses alkaline chemicals to reduce curls, commonly used for Afro-textured hair.
Process of Hair Straightening

Salon Process: What to Expect


  1. Consultation: Strand test and hair analysis (30 min)

  2. Application: Section-by-section treatment (2-4 hours)

  3. Processing: Developer activation time (20-45 min)

  4. Heat Sealing: Flat iron at 300-450 F

  5. Neutralizing: Bond stabilization

  6. Final Wash & Style: Sulfate-free products

The Transformation: What to Expect Before and After


Embarking on a permanent hair straightening journey involves preparation and understanding the changes you'll experience.

Embrace Effortless Elegance: Understanding Permanent Hair Straightening


Tired of battling unruly curls or persistent frizz every morning? Permanent hair straightening, a revolutionary salon service, offers a lasting solution for achieving sleek, manageable hair. This detailed exploration delves into the various facets of permanent hair straightening treatments available at professional salons, empowering you to make an informed decision for your hair transformation.

Is Permanent Straightening Right for You? Key Considerations


Permanent hair straightening can be a life-changing solution for many, but it's not universally suitable. Consider the following:

Understanding the Investment: Cost and Maintenance


The cost of permanent hair straightening treatments varies significantly based on factors such as salon reputation, stylist expertise, hair length and thickness, and the specific treatment chosen. It's advisable to obtain a personalized quote during your consultation. Ongoing maintenance primarily involves root touch-ups as new hair grows in and using recommended hair care products to preserve the smoothness and health of your treated hair.

Selecting the Right Salon and Stylist


The success and safety of permanent hair straightening heavily rely on the expertise of your stylist and the reputation of the salon. Choose a salon with experienced professionals who specialize in permanent straightening treatments. Look for reviews, ask for recommendations, and don't hesitate to ask about the stylist's training and experience during your consultation.

Acknowledging Potential Considerations


While permanent hair straightening offers numerous benefits, it's important to be aware of potential drawbacks:



Extenso Hair Straightening

Permanent Hair Straightening Prices


Short Length: PKR 6,000
Medium Length: PKR 8,000
Full Length: PKR 10,000

Conclusion: Embrace Your Smooth Transformation


Permanent hair straightening, when performed by skilled professionals and followed by diligent aftercare, can be a transformative experience, offering the convenience of permanently smooth and manageable hair. By understanding the different treatment options, considering your hair's condition and lifestyle, and choosing a reputable salon, you can confidently embark on your journey to lasting sleekness.

Frequently Asked Questions


Q: How long does the treatment last?


A: Results typically persist for 3-6 months depending on hair growth and aftercare. Keratin treatments fade gradually while Japanese straightening grows out.

Q: Can colored hair be straightened?


A: Yes, but we recommend doing coloring 2 weeks before or after straightening. Our stylists perform strand tests to prevent damage.

Q: What's the maintenance routine?


A: Use sulfate-free shampoos, avoid saltwater/chlorine for 72 hours, and schedule a keratin boost every 8-10 weeks.

Google Reviews & Testimonials

Steven Izaiah
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"Since the clinic is in home, you get the homely feeling the moment you enter. The best part is the feeling of privacy and security, whatever the treatment. I always felt insecure getting whole body laser hair removal at commercial clinics, but not here"
January 2025
Prize bond champion.
⭐⭐⭐⭐⭐
"exceptional results of hair laser removal, was sick of monthly waxing. Took 8 sessions and now I am hair free. Good machines and techniques."
February 2025
Nikhl Sharma
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"Best hair keratin and extenso, they showed me the imported products of my choice I was looking for. transparent services and well-educated staff, probably working under a doctor made this difference."
March 2025
Read All Reviews From Our Satisfied Clients!